INDUSTRY:
TECH
CLIENT:
SONIKL STUDIO
YEAR:
2017–2022
MY ROLE:
BRAND DESIGNER
Sonikl Studio
About.
Sonikl Studio is a tech-centric alternative design studio. Over 5 years at Sonikl Studio, I helped build brands from the ground up—crafting identities for 15+ clients and overseeing the launch of 20+ websites with improved delivery timelines.
My services:
Creative direction
Brand identity
Packaging design
Web design
Print design
Digital design (social media & ads)
Merchandise design
Ecommerce management
Achievements.
I designed the brand identity for Sonikl Studio, capturing its bold, experimental spirit through a dynamic visual system that reflects the studio’s focus on sound, culture, and creative experimentation.
As part of the project, I also designed a companion app—developing its UI and UX to extend the brand experience into an interactive, digital platform for artists and audiences.
I led the design and proposal for a music marketplace app that advanced to Stage 2 of Cradle’s CIP300 funding, and directed a large-scale virtual music festival with zero downtime and faster dev turnaround.
Featured client work.
Alongside developing the brand's identity, I also worked on a range of culturally driven and music-centered web projects—designing and developing platforms like HEICyberjaya.com, a global early childhood education network built around the Finnish pedagogical model—developed in partnership with the University of Helsinki; Revive Arcade Festival, a creative virtual music event; The Fruit Bat Fundraiser, a playful microsite built for a niche fundraising campaign and Talarecordsasia.com, a music and event e-commerce website.
Each project balanced visual storytelling with functionality, creating immersive digital experiences rooted in purpose and identity.
