INDUSTRY:
WELLNESS FOOD BRAND
CLIENT:
EL NAHL
YEAR:
2022–2025
MY ROLE:
BRAND DESIGNER
El Nahl
About
El Nahl is a Singaporean wellness and food‑brand specialising in premium honey products, particularly black seed honey. They offer honey sachets, squeeze bottles, gift packages, and healthy snacks positioned within the health and wellness space for Singapore, Malaysia and Brunei markets.
My services:
Creative direction
Brand identity
Packaging design
Web design
Campaign design
Print design
Digital design (social media & ads)
Retail & POSM design
Merchandise design
Ecommerce management
Rebrand Process.
In just 3 years, I led the transformation of a brand where I spearheaded a complete rebrand that didn’t just refresh the look, but doubled customer acquisition and social media growth within a year.
I initiated a customer impression survey in collaboration with the marketing team, reaching out to new, returning, and subscription-based customers to understand their perception of the brand. By comparing their feedback with sales performance data, I identified key gaps in the brand experience and proposed targeted design and communication improvements that enhanced customer satisfaction and brand consistency.
Every detail, from sustainable packaging design for 25+ products to 360° campaign visuals, was crafted to tell a cohesive story across touchpoints. I assisted in product development, built visual systems, directed photo and video shoots, and created over 120 pieces of branded content monthly—fueling a 100% growth in digital engagement.
Result.
Along the way, I mentored a growing creative team, provided creative direction, and developed brand SOPs—ensuring everything from in-store displays to European packaging compliance worked in harmony under one bold, unified identity.
Together, these efforts strengthened the brand’s consistency, elevated its market presence, and ensured a cohesive experience across every customer touchpoint—internally and externally.
