INDUSTRY:
FASHION
CLIENT:
NULL AND SUBTLE
YEAR:
2019
MY ROLE:
BRAND DESIGNER
Null and Subtle
About.
Null and Subtle is a contemporary fashion brand built on quiet confidence and refined simplicity.
My services:
Creative direction
Brand identity
Packaging design
Web design
Print design
Digital design (social media)
Merchandise design
Apparel design
Ecommerce management
Identity.
I was involved from the very beginning—leading the brand identity, creative direction, and digital presence.
Beyond branding, I also designed the garments—selecting materials, refining silhouettes, and managing the production process to bring each piece to life with care and intention.
Result.
The result is a cohesive brand experience that extends from digital to physical—from how it looks online to how it feels in your hands and on your body. Every detail, from hang tag to hemline, was crafted to reflect the brand’s ethos: subtle, considered, and timeless.
